Written By Hirschey, Mark
2009, Edition 12
Category: Business
Level: Advanced
Cengage Learning
PO Box 6904
Florence, Kentucky 41022
United States of America
URL: http://www.cengage.com/Default.aspx
Phone: (800) 354-9706
About This Book
The economic concepts presented in MANAGERIAL ECONOMICS, show students how to use common sense to understand business and solve managerial problems. This innovative text helps students develop and sharpen their economic intuition--an invaluable skill that helps students, as future managers, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text presents the firm as a cohesive, unified organization and demonstrates that important business decisions are interdisciplinary.
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