Written By Bajpai, Naval
2011, Edition 1
Category: Business
Level: Introductory

Pearson Education India
India
URL: http://www.pearsoned.co.in

About This Book

Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researchs. Emphasis on data analysis is the key strength of this book.

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